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October 23, 2017 in Berry News

NEW BLUEBERRY VARIETY BURSTS ONTO THE BERRY SCENE

Larger than the average blueberry, Arana has an extremely satisfying crunch. Once you bite through the firm skin, they burst with delicious blueberry flavour.

Know how to spot a quality blueberry? Look for bloom – that whitish haze that envelops the berry. Arana blueberries have good bloom on the fruit, testimony to their quality. They also have a longer shelf life, which means they can stay fresh in your fridge for longer.

Bred naturally

The Arana blueberry has been naturally bred by Costa – a world leader in blueberry varietal improvement – following years of research and development. The Costa breeding program focuses on improving all aspects of fruit quality, from antioxidant content to texture to taste.

Breeding a new variety of blueberry takes time and patience. The berry breeding team carefully test different varieties and cross-breeds for characteristics like flavour, texture and good eating quality. It can take up to 10 years to find a new variety that makes it to the supermarket shelves.

The Arana blueberry has passed Costa’s rigorous testing with flying colours. Now, it is being grown in NSW, WA and far north QLD. Arana is hand-picked and carefully packed for distribution around Australia from July to early December each year. 

Better for you

Blueberries are packed with health benefits. They are very high in antioxidants, helping to fight against cancer, heart disease and other effects of ageing. They have low GI, to help regulate blood sugar levels. And they are an excellent source of Vitamin C, E, potassium and fibre.

With the bigger, crunchier, tastier Arana blueberry now available, what are you waiting for? Grab a punnet and treat yourself to a burst of goodness today.